Thursday 31 January 2013

INSPIRATION: Swoosh Art

Swoosh Art is an anonymous art project recently launched in January 2013. In the series, the iconic Nike swoosh, logo and tagline "Just Do It" are superimposed into classical paintings and sculptures, in lurid or subtle colours. The swoosh looks visceral and stark contrasted against the soft flesh of the classical figure, yet there is an undeniable cohesion in the flow and movement of the compositions. The odd combination reveals a fundamental set of principles shared between classical art and modern design.



La Mort de Marat (1793) by Jacques-Louis David

The First Mourning (1888) by William-Adolphe Bouguereau

Samson and Delilah (1878) Alexandre Cabanel

Hercules and Lichas (1796) by Antonio Canova

Historia (Allegory of History) [1892] by Nikolaos Gysis

Ruth (1835) by Francesco Hayez

Tasso In the Prison (1853) by Louis Gallait