Post Projects is a Vancouver based graphic art and design studio founded by Alex Nelson and Beau House. PP designs for local and international clients in the areas of identity & branding, print media, and interactive development. I discovered the studio through Behance, where they had posted the identity and packaging work produced for Revolver, a local brew bar located on Cambie street.
What initially attracted me to the project was the font choice of the logo. It is bold, sharp, and timelessly classic. I really like mix of extreme thicks and thins on a serif font. It speaks equally as high fashion and kitsch.
I also like that the interplay of fat and thin line is used throughout the identity, especially on the menu board. The items and prices are immediately legible, and any additional information is there but is kept at such a small font that it doesn't clutter the design. The use of materials and colours is also very effective. The transparent board allows the rustic decor to show through, and the white printing provides a sharp, eye catching contrast.
This project shows that through careful use of type, colour and materials, a simple design can speak volumes about the quality, atmosphere and values of a brand.
